In the constantly changing world of Retail, consistency is key – from branding to advertising, to website, to social media, all these need to be in sync and be 100% consistent to ensure comprehension of the brand. OK, so it’s common knowledge about how important it is to have a […]
Display
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I often get asked about easy tips for creating in-store displays. Here are three examples: 1. Gather similar objects together. You can use, colour, texture or anything else that connects the objects together. 2. Group and repeat objects to create more impact. Repetition is a well known trick to draw […]