Using colour blocking of the product in the shops is one of the simplest ways to add visual impact and one of the basics in Visual Merchandising. From shirts, towels, fruit and tins of paint, products can be displayed in an eye-catching and practical way. It’s easy to replenish the […]
Retail
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In the constantly changing world of Retail, consistency is key – from branding to advertising, to website, to social media, all these need to be in sync and be 100% consistent to ensure comprehension of the brand. OK, so it’s common knowledge about how important it is to have a […]
I often get asked about easy tips for creating in-store displays. Here are three examples: 1. Gather similar objects together. You can use, colour, texture or anything else that connects the objects together. 2. Group and repeat objects to create more impact. Repetition is a well known trick to draw […]