Cultivating a new brand identity for your retail store involves endowing it with unique characteristics. With an estimated 64% of retail shoppers forging relationships with brands based on shared values, the need for a brand identity is paramount. If you own a brick-and-mortar retail store, it is often a case […]
Branding
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For your customers, a visit to your cafe is about more than just good food drink. If you think about the times you have eaten out, your experience can be tainted by a grotty venue with ageing decor and uncomfortable seating. The glaring strip lights hurt your head, and there […]
I was delighted to be invited to do visual merchandising and retail styling training for The Shelter Scotland HO in Edinburgh. My presentation took two hours in the morning and two hours in the afternoon. I’ve delivered similar training for staff to large department stores but I must admit I […]